Using Keywords For Better Search Engine Ranking

Keywords are one of the main ingredients that will help your niche site to rank higher in the search engine results.  When you use a keyword or keywords in the content of your site the search engines will run your site content through their algorithm and decide how much value it brings to the perspective audience.  The more value the search engine sees in site content, the higher it will rank in the search results.  Choosing the proper keywords will help boost the rankings of your niche site by showing the search engines that your content is of value for those who are researching that particular topic.

Research shows that placing your keyword(s) within the first 150 to 200 words of content will boost your results.  There is a balance you must use when placing keywords throughout the content of your site.  If a search engine decides that you have used a specific keyword too many times, they will consider this a type of spam resulting in your website being pushed toward the bottom of the results.  On the other hand, if you only use your keyword once or twice the search engines may not even have a clue that it is relevant to your site content.

How many times should you use a keyword in your content?  The truth is that no-one knows the answer to this.  The best solution for solving this problem is to write content that flows naturally instead of forcing your keyword into every space possible.  By writing natural flowing articles with your keywords sprinkled throughout, you will be able to boost your rankings.

What Is SEO?

SEO is the abbreviation for Search Engine Optimization.  SEO is the art of setting up a website in a manner that will make it rank higher in the search results on search engines.  This helps the site receive the most traffic possible.  Each search engine has a procedure which sorts through the information available and ranks sites in order of relevance based on the keyword(s) that are used for any given search.

When a search is preformed in a search engine there are two types of results that appear.

• Paid results - The paid listings usually appear at the very top of the search engine results.  The companies who's ads appear here are typically spending big bucks to be there.  
• Unpaid results - This is the section below the paid results which contains all of the "organic" results.  A site listed in this section is there because the search engine listing it has determined the content of that site to be relevant to the keyword(s) being searched.

The end goal of SEO is for your site to end up in one of the first few spots below the paid listings.  The more relevant your site is considered by the search engine to be the more likely it will be to appear near the first position on this list which in turn drive more traffic your niche site.

Good SEO is based around three main areas of your site.

• Content
• Structure
• HTML 

We will cover more about these three topics in future posts.  For now the main idea you need to take away from this post is:  The more valuable the information provided, the more likely it is that your site will rank high among the search engine results.

- Money doesn't come easy, but it is worth the effort