Keywords are one of the main ingredients that will help your niche site to rank higher in the search engine results. When you use a keyword or keywords in the content of your site the search engines will run your site content through their algorithm and decide how much value it brings to the perspective audience. The more value the search engine sees in site content, the higher it will rank in the search results. Choosing the proper keywords will help boost the rankings of your niche site by showing the search engines that your content is of value for those who are researching that particular topic.
Research shows that placing your keyword(s) within the first 150 to 200 words of content will boost your results. There is a balance you must use when placing keywords throughout the content of your site. If a search engine decides that you have used a specific keyword too many times, they will consider this a type of spam resulting in your website being pushed toward the bottom of the results. On the other hand, if you only use your keyword once or twice the search engines may not even have a clue that it is relevant to your site content.
How many times should you use a keyword in your content? The truth is that no-one knows the answer to this. The best solution for solving this problem is to write content that flows naturally instead of forcing your keyword into every space possible. By writing natural flowing articles with your keywords sprinkled throughout, you will be able to boost your rankings.
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